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Buick was founded in 1903 by David Dunbar Buick. Buick started off as an independent car manufacturer and the Buick Motor Company was well known for making and manufacturing the first overhead valve engine. In spite of this major achievement, the Buick Motor Company was finding it hard to deal with the demands of time. Buick Motor Company was soon faced with losses which forced David Buick to sell his company to William Durant. William Durant is credited with making Buick, one of America's largest automobile manufacturers. Today, Buick is amongst General Motor's brands of automobiles.
Even though today, Buick is just one out of the many cars produced by General Motors, many believe that the parent company General Motors owes a lot of its success to the success of Buick. During the glorious days when Buick motor Company was at the peak of its success, William Durant was able to earn a lot of money. This little fortune enabled him to acquire shares from many different automobile makers. General Motors was the name given to his mega group of companies. Buick, too, was a part of this prestigious group.
In the initial days of General Motors each individual automobile company including Buick, competed with one another as a separate business unit. William Durant later sought to address this major concern. He had this problem resolved by allowing each company to target only a specific market so that they did not criss - cross each other. Chevrolet and GMC specialized on trucks, Cadillac was assigned high class luxury cars, Buick and other makes concentrated on other types of vehicles.
The division assigned to Buick was similar to that of Cadillac. Buick too, was given the responsibility of manufacturing high class cars in terms of luxury, prestige and performance. However, the new division did not divert much from the old automobile cars in terms of technical sophistication. Buick was intended for a particular segment of the market. It was meant for those automobile users who had taste and were very particular about the meticulous standards of class and performance. But, at the same time were not capable of affording the high price of first-rate luxury cars like its sibling, the Cadillac.
In terms of style one cannot consider Buick cars to be very flamboyant. That is not to say that they are very plain and definitely not very ordinary. In the highly competitive industry, they have created a niche for themselves as being above the ordinary and the usual.To read more about Auto Body Parts Store, please visit our Information page.
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